Strategic Marketing Plan

The top-down process of developing a strategic marketing plan helps insure that all tactical marketing programs support the company's goals and objectives, as well as convey a consistent message to customers.

This approach improves company efficiency in all areas, which helps improve revenue and market share growth, and minimizes expenses -- all of which lead to higher profitability.

Recent shifts in the economy have had a dramatic impact on many areas. Competition has increased for many companies, forcing some to be more aggressive just to maintain revenue. At the same time competition has decreased in other sectors, creating growth opportunities.

So, how do some companies seem to always be ahead of the trend? They know when to change marketing strategies to keep revenue growing. They do this by using proven strategic marketing planning techniques.

Strategic Marketing Plan that Delivers

How do you know if you need a strategic marketing plan now?

Here are situations that indicate it's time to review your strategic marketing plan:

• Increased competition
• Decreased revenue growth
• Lower unit sales
• Change in gross margins
• Improved productivity that lowers costs
• Increased customer churn
• Change in average order size

These factors indicate that changes in your markets have occurred — and that you need to reevaluate your strategic marketing plan.

Marketing Strategy Consulting that Delivers

We can help you create an effective, easy to implement strategic marketing plan in several ways:

• Marketing Strategy Briefing

This half-day session to your senior managers and marketing executives provides a comprehensive overview. Your team learns how to create a marketing strategy map to improve marketing planning and implementation activities.

• Marketing Strategy Workshop

This custom 1-3 day hands-on workshop steps your marketing managers through the marketing strategy map to create your integrated marketing strategy and marketing program plan.

• Marketing Strategy Analysis and Implementation

Our marketing strategy consulting includes analysis and project management to develop your custom marketing strategy process.

Implement your marketing strategy process in hours instead of weeks and months with our strategic marketing consulting approach. What's more, your marketing strategy is your marketing strategy. You will have the software tool and training needed to update your marketing strategy and marketing tactics so they continue to work together.